Cestovný ruch: Nové trendy a výzvy pre slovenskú turistiku
article it focuses on the new trends in global tourism and their challenges for Slovakia. The article highlights the increased demand for experiential and authentic experiences, the popularity of cultural tourism, the importance of sustainable tourism, and the impact of digital development and technological trends. It emphasizes the need for the Slovak tourism industry to adapt and utilize these trends to remain competitive, attract more tourists, and contribute to the country’s economic growth. The article also discusses the importance of innovation in tourism, particularly in the areas of technology, applications, and services, which enhance the experiences of tourists and allow for personalized travel plans.